MAISON&OBJET ASIA (M&O ASIA) closes its third edition this year with a visitor profile that reflects its successful repositioning as a unique networking platform which is comprised of a curated exhibition, an interior design and lifestyle summit and an award showcase.
7200 unique visitors passed through its doors over four days from 8 March to 11 March 2016. Of these visitors, 62% were key industry specifiers such as property developers, hoteliers, restaurateurs, interior designers, and architects. The percentage of interior designers visiting the show this year is a marked increase of 11% comparing to the 2015 edition. This demonstrates the success that M&O ASIA has had in establishing its new position and in appealing to specifiers by providing them with a more curated and focused experience.
M&O ASIA’s Designer of the Year André Fu was pleased with the targeted focus of this year’s salon: “M&O ASIA is a highly curated show that allows people from the design industry to explore all disciplines of designs under one roof. Its focus on the world of hospitality also embraces the new generation of design community from this part of the world.”
The M&O team took some of their guests on a tour in the fairground. Hotelier Andreas Stalder, senior vice-president food & beverage operations/ product development, Hyatt International Asia Pacific, described the curated exhibition of M&O ASIA as “niche, unique and inspiring” while Maria Warner Wong, Design Director of WOW Architects/ Warner Wong Design, commented that “M&O ASIA brings the…