MAISON&OBJET* deliveredright across the board. The international trade fair for the decoration, design and lifestyle sector, which ran from September 6th to 10th 2019 at the Villepinte Exhibition Centre in Paris, recorded a slightincrease in the number of attendees, with 2,762 exhibitors and 76,862 visitors (+0.5%). This encouraging set of figures in an uncertain economic climate pays tribute to the strategy adopted over the course of the past year: that of organising the offer into two separate hubs, ‘Maison’ and ‘Objet’, in the aim of making the event clearer and more intuitive than ever.
As the countdown begins to the 25th anniversary celebrations next year, the MAISON&OBJET trade fairmaintains its reputation as a global showcase for design. The September edition that has just drawn to a close saw 3,137 brands showcase their latest creations, with 863 exhibiting for the first time ever. The trade fair is also becoming an increasingly international event, with 61% of brands heralding from overseas, calling 69 different countries home.
MAISON&OBJET’s capacity to attract the crowds is primarily down to its outstanding ability to scout and showcase the sector’s up-and-coming trends, coupled with its capacity to drive forward promising business tendencies.
*Organised by Safi, a subsidiary of Reed Expositions France and Ateliers d’Arts de France