This edition of Bijorhca Paris welcomed visitors of a high calibre, with numbers remaining stable. There was also a significant increase in the number of purchasing managers attending, thanks primarily to the development of the VIP programme. Continuing last September’s trend, the number of online retailers attending also grew by an impressive 45% compared to the January 2017 figure, accompanied by a larger number of wholesalers and importers (+15%). The bulk of the attendees were, as usual, fashion and precious jewellery
retailers, high street outlets and gift shops, with designers and originators mainly there to check out the season’s trends.
Highlights of this edition included the appointment of Elizabeth Leriche as artistic director, the new layout which was warmly received, and the pieces in the Fashion Trends and Elements Gallery.
In partnership with the Académie des Métiers d’Art, BIJORHCA PARIS offered exclusive buyer events with 5 workshops each day and demonstrations promoting the know-how and expertise from within the trade.
Creativity was also in the spotlight with an exhibition of the work by students from international fashion schools and a space given over to 3 young designers who were selected through a competition on the collaborative design platform Chall’Angel.