Bilan de Maison&Objet septembre 2018, nouvelle sectorisation réussie !

Reed expositions

Maison&Objet* Paris – Show report Sept. 2018

For the September 2018 edition, MAISON&OBJET’s* layout was entirely revamped. This change was implemented in order to simplify the structure of the fair’s offering, improve visitor experience and encourage chance discoveries. While some adjustments are still needed and will be made as early as the January 2019 event, – initial feedback confirms the positive impact of these changes.

In order to help visitors gain insight into emerging trends, MAISON&OBJET has scaled up the ‘What’s New?’ exhibitions. For the first time this season, the inspirational displays starring new products by exhibitors expanded to four locations. Complementing the Trends Forum, their approach offers a chance to get a quick read of the season’s innovations. A wonderful opportunity for 500 of the 3,000 exhibiting brands to enjoy additional exposure for their most exciting products.

MAISON&OBJET now provides two new ways for visitors to keep the experience going. In addition to MOM, the platform that features exhibitors’ collections all year round, this season also saw the launch of the Trend Mook.

 

The Key Figures :

Nombre de visiteurs :

  • 76 502 unique visitors from 171 countries(-2,2% VS Sept. 2017)
  • 31 928 non-French visitors (+0,2% VS Sept. 2017)
  • 44 574 French visitors (-3,6% VS Sept. 2017)

Nombre d’exposants :

  • 3 112 exhibiting brands (including 647 new brands)
  • 72 countries (including 1 238 French exhibitors/ 1 874 non-French exhibitors).

 

*Organised by Safi, a subsidiary of Reed Expositions France and Ateliers d’Arts de France

 

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