Testimonial of Jennifer
Special Events and Partnerships
Testimonial of Anne-Isabelle
« Reed’s strength is people »
For her first job, Anne-Isabelle joined Reed in 2002 for a fixed-term contract of 8 months working in the catalogue department. Originally intending to stay on only for that period of time, she ultimately never left and 13 years later she in no way regrets her transfer to the exhibition IFTM/Map Pro as Exhibitor and Events Marketing Manager… Her achievements, her customer focus and her personality convinced the IFTM show manager and the marketing manager to integrate her into their team… Today, as the Exhibitor and Events Marketing Manager, Anne-Isabelle is in charge of all the sales aids for the exhibitors as well as all the events associated with the IFTM/Map Pro. Marketing was a real discovery with its wealth of content, but the challenge did not frighten her, quite the contrary… Passionate about what she does, Anne-Isabelle puts the customer at the heart of her job to make their show participation successful. Her dedication demands a lot of energy and work, but with a closely-knit team at Reed, nothing seems to stop her.
Understand the customers’ needs and offer them solutions in line with their business strategy in order to maximize their investment at the show
Strategy and development of the event, supervision and leadership of the show team, relations with the market players
Produce the show: manage the logistical and technical aspects, relations with the service providers and contacts with the customers before and during the event
Managing the brand, publishing, media campaign, online and offline communication…to promote the event among the targ
Computer experts, financial controller, accountants, HR managers…we rely on your expertise to manage our events from the inside.
Internet or digital project manager, SEO expert, content manager, community manager… in charge of creating content and analysing the results of promotion both online and offline