Reed Exhibitions has extended its services towards media that offer a strategic fit with event organisation. Internet operations include 43 websites
and 3 portals, for a total of 47.6 million page views (as certified by France’s OJD web
), as well as an advertising brokerage. The development of Internet-based products raises an event’s profile; provides useful new services, such as pre-registration, online technical guides and appointment calendars; and offers new content with RSS, broadcast and forum feeds that allow event participants to continue their relationships and keep in touch with their professional communities. Reed also publishes trade magazines
that dovetail with its trade shows. Lastly, it can leverage a behavioural database
of 700 000 B2B contacts for constantly refreshed and effectively targeted promotion.