Reed Exhibitions has extended its services towards media that offer a strategic fit with event organisation. Internet operations include
51 websites and 4 portals, for a total of 4.5 million page views (as certified by France’s
OJD web ), as well as an advertising brokerage. The development of Internet-based products raises an event’s profile; provides useful new services, such as pre-registration, online technical guides and appointment calendars; and offers new content with RSS, broadcast and forum feeds that allow event participants to continue their relationships and keep in touch with their professional communities. Reed also publishes
trade magazines that dovetail with its trade shows, notably for the safety and security industry. Lastly, it can leverage a behavioural
database of 1.2 million B2B contacts for constantly refreshed and effectively targeted promotion.