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Unique strengths

No matter what your profile—buyer or seller of products and services, multinational or small business—and no matter what your event objectives, our mission is to help you make contacts, find information and identify networks that will create value for your company.

We deploy our unique strengths to make your event experience a success:

The power of a market leader

Reed Exhibitions is part of the Reed Exhibitions international network, which is present in 41 countries and 19 markets. We are the only event organiser in France that can draw on deep financial resources, solid infrastructure and events on all continents to deploy a truly global strategy, market by market.
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The backing of a global network

Reed Exhibitions’ 500 events and Reed Elsevier’s publications, databases, risk analysis and search engines offer a global approach in a large number of markets. Reed manages 70 products to serve the building market, (including events, magazines, databases and search engines). The portfolio also comprises 20 products for supply chain management, 19 for the jewellery industry and 11 for security and safety professionals. Sharing and synergy within the same industry enhance the quality of service we offer exhibitors and visitors alike.
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Benchmark events and innovative approaches

Many Reed Exhibitions trademarks are known the world over, from Batimat and Equip’hotel to Pollutec, Fiac and Paris Photo. Working with an eye on emerging trends, through direct contact with the marketplace and in close cooperation with trade organisations, Reed also regularly launches new events such as Paris Photo LA, Maintenance Expo. Lastly, we have the competencies to design event or product formats to suit the specific requirements of a particular industry group. Examples include MedPi (business club), IT Partners (conferences), salonreeduca.com (sector portals) and l'Observatoire de la franchise.
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Specialist skills in information for professionals

Reed Exhibitions has extended its services towards media that offer a strategic fit with event organisation. Internet operations include 43 websites and 3 portals, for a total of 47.6 million page views (as certified by France’s OJD web ), as well as an advertising brokerage. The development of Internet-based products raises an event’s profile; provides useful new services, such as pre-registration, online technical guides and appointment calendars; and offers new content with RSS, broadcast and forum feeds that allow event participants to continue their relationships and keep in touch with their professional communities. Reed also publishes trade magazines that dovetail with its trade shows. Lastly, it can leverage a behavioural database of 700 000 B2B contacts for constantly refreshed and effectively targeted promotion.
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A wide range of solutions to meet your needs

Our job is to analyse your needs and provide the right resources to help you target your prospects and meet them at an event. Our teams will guide you with tailored solutions to highlight your brand at an event through booth design, sponsoring, partnerships , customer lists , online presence and more.
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Resources to optimise your event experience

Reed encourages you to carefully assess your event participation. Analysis methods and resources such as the scan-tracker, list of visitors and attendance index are presented at the exhibitors’ meeting before the event. Event attendance is certified by France’s Office de Justification des Statistiques (OJS ). Your online communication’s performance is tracked via XITI and OJD web .
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Support in approaching new markets

Exhibiting abroad is the fastest and least expensive way to develop in new markets or support your export sales. Represented by 65 local offices and agents, Reed’s International Sales Group provides advice, manages each country’s specific constraints with you and liaises with official export-support agencies such as Coface and Ubifrance. To attract foreign visitors to our shows, we advertise on Promosalons, a network designed to promote French events around the world.
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High performance teams and technologies

We offer a vast array of services for visitors and exhibitors to help them find companies, products or services, prepare their visits, pre-register, make appointments, order online, participate in forums, download conferences and much more. To create and develop these services, our teams have acquired specific expertise. They leverage increasingly advanced technologies, such as dedicated software, a centralised Internet platform and an exhibitor extranet, as well as reliable resources to measure event attendance (OJS certification ) and web use (OJD web and XITI ).
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